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COURSES

BBA
Bachelor of Business Administration Jaipur
(Event Management & PR)

Duration:3 Years
Eligibility: 10+2 (any stream)

Bachelor of Business Administration (Event Management & Public Relations) is a highly dynamic Undergraduate course that lays equally high emphasis on the practical mode of study. Global Economy, the structure of Industries and most importantly the Events, Entertainment & Media Industry has dramatically transformed and is still in an evolving phase. To catch up with the growth, there is an urgent need to upgrade our educational system. As a matured Educationalist and understanding its responsibility,

NAEMD's Research Team has meticulously devised the need of the hour- Bachelors Degree program for the advantage of aspiring students and the Industry. BBA (EM & PR) degree course (Vivekananda Global University) facilitates one to learn and know the Events & Entertainment Industry at an early stage of his/her career. It shall ensure a rock solid foundation for an aspiring Manager of the Future generation.

COURSE STRUCTURE

SEMESTER I

1.1 Principles of Management
1.2 Business Economics
1.3 Business Communication & Soft Skills
1.4 Introduction to Event Management
1.5 Event Planning & Venue Management
1.6 Basics of Practical Event Management – I

SEMESTER II

2.1 Human Resource Management
2.2 Marketing Management
2.3 Event Production Process
2.4 Event Hospitality
2.5 Event Resource Management
2.6 Basics of Practical Event Management – II

SEMESTER III

3.1 Event Marketing & Sponsorship
3.2 Event Cost Accounting & Finance Management
3.3 Information Technology in Business Management
3.4 Experiential Marketing & Technology
3.5 Special Events – Wedding Planning & Live events
3.6 Professional Industry Engagement (Practical Training)

SEMESTER IV

4.1 Brand Management
4.2 Legal Aspects of Event Management
4.3 Special Events – MICE & Corporate Events
4.4 Event Safety & Risk Management
4.5 Advertising
4.6 Work Based Learning Route (Internship)

SEMESTER V

5.1 Media Management
5.2 Ethics & Governance
5.3 Public Relations
5.4 Skill Based – Campus to Corporate
5.5 Special Events – Sports Management
5.6 Project Work I

SEMESTER II

6.1 Final Project