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COURSES

BMS
Bachelor of Management Studies Mumbai
(Event Management & PR)

Duration: 3 Years
Eligibility: Graduate ( Any Stream )

Bachelors Degree (Event Management & Public Relations) is a highly dynamic Undergraduate course that lays equally high emphasis on the practical mode of study. Global Economy, the structure of Industries and most importantly the Events, Entertainment & Media Industry has dramatically transformed and is still in an evolving phase. To catch up with the growth, there is an urgent need to upgrade our educational system. As a matured Educationalist and understanding its responsibility, NAEMD's Research Team has meticulously devised the need of the hour- Bachelors Degree program for the advantage of aspiring students and the Industry. This degree course (University of Mumbai) facilitates one to learn and know the Events & Entertainment Industry at an early stage of his/her career. It shall ensure a rock solid foundation for an aspiring Manager of the Future generation.

COURSE STRUCTURE

SEMESTER I

1.1 Principles of Management
1.2 Human Resource Management
1.3 Introduction to Accounts & Finance
1.4 Business Communication- I
1.5 Introduction to Event Management
1.6 Basics of Practical Event Management- I

SEMESTER II

2.1 Marketing Management
2.2 Organizational Behavior
2.3 Business Communication- II
2.4 Event Planning & Venue Management
2.5 Event Production Process
2.6 Basics of Practical Event Management- II

SEMESTER III

3.1 Event Resource Management
3.2 Event Hospitality & Catering
3.3 Event Marketing & Sponsorship
3.4 Special Events- Wedding Planning & Live Events
3.5 Information Technology in Business Management- I
3.6 Professional Industry Engagement

SEMESTER IV

4.1 Business Environment
4.2 Legal Aspects of Event Management
4.3 Brand Management- Research & Development
4.4 Special Events- Mice & Corporate Events
4.5 Information Technology In Business Management- II
4.6 Work Based Learning Route (Internship)

SEMESTER V

5.1 Ethics & Governance
5.2 Consumer Behavior
5.3 Media Management
5.4 Public Relations
5.5 Skill Based- Campus To Corporate
5.6 Project Work- I

SEMESTER VI

6.1 Advertising
6.2 Experiential Marketing
6.3 Event Cost Accounting & Finance Management
6.4 Event Safety & Risk Management
6.5 Soft Skills & Personality Development
6.6 Project Work- II