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COURSES

BBA/ BMS
IN EVENT MANAGEMENT & PR

Mumbai | Ahmedabad | Jaipur | Delhi
Duration: 3 Years - Full Time
Eligibility: HSC (10+2) ( Any Stream )

The research team at NAEMD has done an in-depth research and has meticulously devised this need-of-the hour Bachelor’s Degree program for the benefit of its students. The Events, Entertainment & Media Industry is highly dynamic and this is course acts as an ideal program to stay abreast with these ever-changing needs. The program is a University recognized degree program that facilitates one to learn the concepts of Events & Entertainment Industry at an early stage of his/her career. BBA/BMS in Event Management & Public Relations promises to ensure a solid foundation for an aspiring next gen manager.

SEMESTER I

I) PRINCIPLES OF MANAGEMENT
II) HUMAN RESOURCE MANAGEMENT
III) INTRODUCTION TO ACCOUNTS & FINANCE
IV) BUSINESS COMMUNICATION- I
V) INTRODUCTION TO EVENT MANAGEMENT
VI) BASICS OF PRACTICAL EVENT MANAGEMENT- I

SEMESTER II

VII) MARKETING MANAGEMENT
VIII) ORGANIZATIONAL BEHAVIOR
IX) BUSINESS COMMUNICATION- II
X) EVENT PLANNING & VENUE MANAGEMENT
XI) EVENT PRODUCTION PROCESS
XII) BASICS OF PRACTICAL EVENT MANAGEMENT- II

SEMESTER III

XIII) EVENT RESOURCE MANAGEMENT
XIV) EVENT HOSPITALITY & CATERING
XV) EVENT MARKETING & SPONSORSHIP
XVI) SPECIAL EVENTS- WEDDING PLANNING & LIVE EVENTS
XVII) INFORMATION TECHNOLOGY IN BUSINESS MANAGEMENT- I
XVIII) PROFESSIONAL INDUSTRY ENGAGEMENT

SEMESTER IV

XIX) BUSINESS ENVIRONMENT
XX) LEGAL ASPECTS OF EVENT MANAGEMENT
XXI) BRAND MANAGEMENT- RESEARCH & DEVELOPMENT
XXII) SPECIAL EVENTS- MICE & CORPORATE EVENTS
XXIII) INFORMATION TECHNOLOGY IN BUSINESS MANAGEMENT- II
XXIV) WORK BASED LEARNING ROUTE (INTERNSHIP)

SEMESTER V

XXV) ETHICS & GOVERNANCE
XXVI) CONSUMER BEHAVIOR
XXVII) MEDIA MANAGEMENT
XXVIII) PUBLIC RELATIONS
XXIX) SKILL BASED- CAMPUS TO CORPORATE
XXX) PROJECT WORK- I

SEMESTER VI

XXXI) ADVERTISING
XXXII) EXPERIENTIAL MARKETING
XXXIII) EVENT COST ACCOUNTING & FINANCE MANAGEMENT
XXXIV) EVENT SAFETY & RISK MANAGEMENT
XXXV) SOFT SKILLS & PERSONALITY DEVELOPMENT
XXXVI) PROJECT WORK- II