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Event Industry Research

India is currently living its dream run. With the help of an inspiring, well-articulated and intelligent Prime Minister, we are making our presence felt in every corner of the world. Every industry expert will vouch for the fact that it is an opportune time to be in India today. While information technology continues to aspire ambitious professionals, numerous industries have come into the limelight and have made quantum leaps. One such promising industry is the event management industry. New age technologies are transforming events, music and movies in breathtaking ways.


On a Growth Trajectory

Backed by an increased marketing spend by top companies, industry stalwarts anticipate the event management industry to be on a robust growth trajectory in the coming years. This growth will be led by personal events, MICE (meetings, incentives, conferences and exhibitions), activations and sports. While managed events continue to remain a major part of the service offering, digital events and activation are not far behind, thanks to the smartphone penetration, low cost of efficiency for such campaigns and internet availability. From film awards, to roadshows and from product launches to theme parties, the breadth and depth of the event industry has indeed become very diverse.


Events: New Face to Marketing

Events have always played a pivotal role in the Marketing and Communications mix for all companies. But today, thanks to various facets and opportunities that the event management industry offers, it is able to give the present generation of marketers many innovative options to experiment with, as they take their products and services to their customers. A digital event is one such platform that gives the marketing team a chance to think out of the box to woo their customers.


Creativity, Ideation and Ability

These are the three cornerstones that drive this industry. This industry gives you umpteen opportunities to showcase your talent, so if creativity, strategizing runs in your blood and you possess that innate knack to get things done, then this is probably the right place for you!


Market Segmentation

Event Management Industry can be categorized in following segments:

Entertainment Events
  • ● Awards
  • ● Live Show
  • ● Music Concert
  • ● Fashion Show
  • ● Play
Educational Events
  • ● Education Fairs
  • ● College Events
  • ● Picnics & Holidays
  • ● Annual Sports
Social Events
  • ● Wedding Planning (Wedding Management)
  • ● Birthday Parties
  • ● Anniversaries
  • ● Get Together
  • ● Social Gathering
  • ● Fundraising for Large Clubs, Charitable Trusts etc
Marketing & Promotion
  • ● Product Launch
  • ● BTL Activities
  • ● Film Promotion
  • ● Exhibition
Corporate Events
  • ● Meetings
  • ● Seminars
  • ● Conferences
  • ● Training Programs
  • ● Employee Engagement
  • ● Incentives & Recognitions
Sports Events
  • ● Health & Fitness
  • ● Team Management
  • ● Leisure Management
  • ● Competitions & Leagues
  • ● CSR