Media Opinion About Event Management

Published In : Education Times (Times of India)

It includes organizing everything from kiddie parties to wedding extravaganzas, but event management is no child’s play. LIGHTS, camera, action...waves of applause are heard as the curtains of any function rise. But not many see the effort put in to organize a fantastic show. The pains belong solely to the event manager - a profession that’s gaining much importance right now. India being the third biggest event country owing to numerous festival celebrations explains the growing need for event managers across the nation.

Event management in itself is a very broad idea and covers a wide range of functions. The field is broad enough to include various components as its bifurcations. These functions range from getting clients, marketing events, organizing events/ functions, seminars, etc, to handling the technical aspects of the function like lights, special effects, etc. Events organized by managers can be broadly classified into five different categories of events, which are as follows.


These are the bigger events held on a larger scale, hence requiring greater efforts to be put in. Some of the examples that aptly describe this category of events are the World Cup matches.


These are events that can be described to be of educational interest or for the exchange of knowledge. Various types of trade fairs, corporate events, seminars, etc fall under this category of events.


These events aim at creating awareness about a product or creating a market for a new product. Events held for the marketing of products, product launches, etc fall into the category of these events.


These events are the single biggest events in the market. They may be award functions or festival events etc. Femina Miss India functions, Filmfare awards functions or the Navratri functions etc. describe this category of events.


Some events cannot be categorised into any of the types named above and hence these are slotted in the last category of miscellaneous events. Some of the examples are hospitality events, marriages, parties, tourism events, etc.


An event manager is like a circus leader who has to perform many different functions. The various functions handled by event managers are organizing seminars, exhibitions, concerts, cricket matches, road shows, functions, events, etc.

An event manager has to, in the initial stages; fetch clients for the organisation.The next stage delves into the conceptualization of the whole show around the theme as required by the client.

The major functions remaining relate to executing the event by creating publicity hype and also marketing the show, guaranteeing awareness among the public about the show to ensure its success. The hype can be created through the print media, TV, etc. The venue has to be booked and properly organized for the show. Other outsourcing aspects like lighting, food, stage, stalls, electric equipment, ticketing etc are to be taken care of. Performers have to be booked in case of marriages or parties according to requirements.


Event management courses offered by various institutes are generally either diploma courses or postgraduate diploma courses. Diploma postgraduate diploma courses for event management can be pursued by undergraduates & graduates on a part-time basis for a period of one year. Institutes that offer event management courses in india is National Academy of Event Management & Development.


The general eligibility criteria for a career in event management are HSC or a graduate to pursue a diploma course in event management and PG Diploma Course in Event Management respectively. The student should have good communication skills, inherent marketing skills, be ambitious, bold and outspoken and further hone his skills on a regular basis. An event manager has to put in loads of hard work.In other words, it spells being content with four hours of sleep after working 10 days at a stretch.


The positions depend upon the company that the individual joins. One can initially start as a junior event executive then progress as the senior event executive, event coordinator, assistant event manager and event manager which is the general structure in a normal company. The salary structures offered in the industry could range from Rs 10,000 to Rs 15,000 and would increase depending upon the performance of the individual in the company.


In an environment where marketing companies concentrate/ spend more on seminars etc than on events in the print and radio, the career offers great scope for creativity. In this field, one gets the fabulous opportunity to do many things at one time - in other words, juggling many tasks at one go as it breaks free from the shackles of being a monotonous nine to five job. Anyone can, if desirous, also pursue the career on a freelance basis which is an added advantage. It is a performance oriented field where non-performers get eliminated very fast. So do you intend to master the field categorized as the one-man-show tribe?

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About NAEMD & Its Achievements

  • NAEMD is Asia’s First Institute to offer High Quality Education with Recognised University Degree & Diploma courses in Event Management & Public Relations (PR).
  • LIMCA Book of Records has Awarded NAEMD as "ASIA’S FIRST & BEST INSTITUTE" to offer University recognised Degree & Diploma courses in Event Management & PR.
  • NAEMD conferred as the "BEST INSTITUTE FOR EVENT MANAGEMENT" at “ASIA EDUCATION SUMMIT” 2016 & 2015 and at "INDIA EDUCATION EXCELLENCE AWARDS 2013 & 2014" by Time Research.
  • International Association / Memberships of ISES, IAEE, IFEA.
  • The Degree & Diploma courses are Recognized by Bharathiar University (State Government University of Coimbatore, Re Accredited by NAAC with “A” Grade)
  • National Academy of Event Management & Development an incredibly specialized Event Management Educator, has been offering its services to the Industry for more than a decade now.
  • NAEMD's dedicated Research Team has very meticulously designed the Courses that are competent enough for a 360 degree Development of the students.
  • The Subjects and the detailed Content of every Course offered by NAEMD are very finely prepared with due consultation from the respected personalities of the Event & Entertainment Industry.
  • Event Management Course encompasses in-depth studies on Advertising, Brand Management, Media Management, Tourism Marketing & PR with special Aspects to Event Management.
  • Special Workshops on Wedding Planning, Live Events, MICE, Sports Events, Cyber Ethics & Digital Media Marketing.
  • NAEMD has a Renowned and Experienced Team of Core and Visiting Faculty from the Industry & Management Colleges.

Event Management Courses by NAEMD


Duration: 2 Years Full Time
Eligibility: Graduate from any stream.
Classes: 3 to 5 days a week

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Duration: 3 Years - Full Time
Eligibility: HSC (10+2) from any stream
Classes: 3 to 5 days a week

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Duration: 1 Year - Full Time
Eligibility: Graduate from any stream
Classes: 3 to 5 days a week

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Duration: 1 Year - Full Time
Eligibility: HSC (10+2) from any stream
Classes: 3 to 5 days a week

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Duration: 1 Year - Part Time
Eligibility: Graduate from any stream
Classes: 3 days a week

View Course Details


Duration: 1 Year - Part Time
Eligibility: HSC (10+2) from any stream
Classes: 3 days a week

View Course Details

NAEMD Centres at


NAEMD Ahmedabad, G - 24, Samudra Complex,
Near Hotel Klassic Gold,
Off C.G. Road, Navrangpura,
Ahmedabad - 380009

(079) 4006 2928 / 4007 4830


NAEMD Delhi,
B2, Sector 4, Main DND Road,
Near HDFC Bank,
Noida - 201301.

(0120) 455 9131 / 455 9132


NAEMD Jaipur, PHD House,
Plot No. G 68 (C), B2 Bypass Rd,
RIICO Industrial Area, Mansarovar,
Jaipur - 302020

(0141) 2398941 / 2398961


NAEMD Mumbai, Lords Universal,
Topiwala Marg, Off Station Road,
Goregaon West,
Mumbai - 400062

(022) 6565 6641 / 6565 6642