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EVENT INDUSTRY

Media on Industry Managing Events: A Lucrative Option

MANAGING EVENTS: A LUCRATIVE OPTION

Published In : Education Times (Times of India)

In the age of publicity and promotion, organising and managing events have become a quintessential part. But there are not many institutes which produce qualified professionals who are into event management. In the absence of good institutes, even events which can take a grand look fail to do so. However, there is one institute which is holding the forte – National academy of Event management and development (NAEMD). Coincidentally, this is the first institute in Asia to offer Event Management as a study.

Running as many as 11 centres across the country in Ahmedabad, Baroda, Indore, Jaipur, Mumbai, Nagpur, Pune, Patna NAEMD has already churned out many event managers who have been associated with mega events like Ad Asia, Femina, IMPPA Awards, Gladrags, Zee Cine Awards, Alpha Awards, Sansui Awards and other prestigious ceremonies which have created ripples in the entertainment world. Pravin Joshi, Centre Manager, informed that NIEM is the member of International Special Event Society (ISES), International Festival & Events Association (IFEA), Federation of Indian Chamber of Commerce & Industry (FICCI), Regency Institute of TAFE (Australia), Event Management Association of India (EMAI), Confederation of Indian Industries (CII), Indian Association of Amusement Parks and Industries (IAAPI) and Ad Club of Mumbai.

"The association has been beneficial to us as our students get placement easily and the kind of patronage these organisations give, directly or indirectly, boosts the morale of our students," he says. The training methodology at NAEMD is based on three pronged system which is considered to be very effective in professional courses. Apart from regular class room sessions which include regular lecture, assignments and projects, knowledge workshops, simulated events, the institute organises guest lectures, case studies, practical training and in house events to give a hands on experience to its students. Col Rathore, a student at the NAEMD Jaipur-centre, feels that the. Course is comprehensive and gives an insight into the profession. While Parul Saraogi says that a job in event management is undoubtedly the hottest one. "I came across various aspects of event management at NAEMD which I was not knowing. Now I am confident that I can take a plunge in this field," she says.

Joshi further informs that the institute conducts two courses. Diploma in Event Management (DEM) and Post Graduate Diploma In Event Management (PGDEM). "For DEM, the eligibility is XII and students can pursue this course along with graduation. While for PGDEM, the eligibility is Graduation. Selection is based strictly on the performance of interview," he said. The institute provides air conditioned classes with modern equipments. They are also been provided with library facilities and readymade notes are made available to them.

An active placement cell is there to arrange placement, training and offer guidance to the students. Experts from various fields are invited to deliver lectures in their respective fields.