The events management industry encompasses conference and banqueting facilities within hotels, museums, stately homes, tourist attractions and other venues, dedicated event venues such as theatres, conference and training centers, exhibition halls and sports stadium. Segments like music, culture, sports, fashion shows, bollywood-based shows and award ceremonies are emerging as the main growth drivers in the sector.

Events are playing an increasingly important role in the marketing and communications mix for all companies. Today, Event Management has become an integral part of any marketing plan. A large number of companies have really started to recognize the benefits of direct marketing through events. Events can be considered as a means to advertise or build a brand. Any event management company would have personnel specializing in visualization, creativity, planning and venue management.