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COURSES

MMS
Master of Management Studies
(Event Management & PR)

Duration: 2 Years
Eligibility: Graduate ( Any Stream )

Master of Management Studies (Event Management & Public Relation) is one of the most popular and highly sought after business management qualification. In today's scenario, majority of the Event Management companies & related corporate houses, prefers candidates with Masters degree alongwith industry relevant practical skills in Event Management for their top management positions. MMS (EM & PR) offers students a wider scope of career opportunities in multiple Industries such as Advertising & Media, Travel & Tourism, Hospitality, Event Management & Public Relations and other related Industries.

National Academy of Event Management & Development is the first of its kind to offer a well-researched and recognized MMS (EM & PR). A candidate with a Masters degree (Event Management & PR), will undoubtedly be blessed with brighter career opportunities as compared to his/her peers in the Industry.

The structured education shall empower one with Sharp Vision, Effective Business acumen and an unparalleled Event Management skill-set leading to a cherishing career.

COURSE STRUCTURE

SEMESTER I

1.1 Principles of Management
1.2 Human Resource Management
1.3 Business Economics
1.4 Introduction to Event Management & PR
1.5 Event Management Planning
1.6 Event Production Process
1.7 Professional Industry Engagement

SEMESTER II

2.1 Event Marketing & Sponsorship
2.2 Information Communication Technology (ICT)
2.3 Event Resource Management
2.4 Event Team & Crew Management
2.5 Event Cost Accounting & Finance Management
2.6 Special Events - Wedding Planning & Live Events
2.7 Professional Industry Engagement

SEMESTER III

3.1 Media Management
3.2 Public Relations
3.3 Event Hospitality & Catering
3.4 Legal Aspects of Event Management
3.5 E-commmerce & Digital Marketing
3.6 Special Events - Sports & Recreation Services
3.7 Professional Industry Engagement

SEMESTER IV

4.1 Tourism Marketing
4.2 Business Negotiation Skills
4.3 Experiential Marketing & Technology
4.4 Event Safety & Risk Management
4.5 Entrepreneurship Management
4.6 Special Events- Mice & Corporate Events
4.7 Final Project Report