| India
has been a house to a host of mega events in the last
few years. It was not until now that Event Management
field was taken too seriously in our country. We in India
have seen some of the greatest stage acts and television
shows and are now proudly rubbing shoulders with the rest
of the world in the events industry. The growth of multi-national
companies has brought forth a spurt of meetings, seminars,
exhibitions, conferences, product launches and all these
have become huge events in themselves. The celebrity shows,
beauty pageants, award ceremonies, international artist's
shows, shows for a cause, road shows, have really become
larger than life here. Personal functions like marriages
and birthday parties have also become important social
matters, and have started to be handed over to event management
companies for more exclusivity.
Research showed that there was no formalized education
to teach event management and this vast field was left
very unprofessional so far. Event management companies
found it very difficult to train their personnel and
had to waste a lot of time and energy, and to the end
they were losing a perfectly balanced person to a competitor
for better bait. Companies found their executives not
up to the mark to handle events professionally and growing
need was felt to have formalized teaching in event management.
If it could be done in Advertising and Marketing, in
communications and Public Relations, the question was
why not in Event Management? But it was not so easy
because event management encompasses all, it includes
organizational skills, technical knowledge, P.R., marketing,
advertising, catering, logistics, decor, glamour identity,
human relations, study of law and licenses, risk managements,
budgeting, study of other medias, and the list just
does not end here.
A group of educationists with the belief that creation
and dissemination of knowledge is essential for any
effective management conducted a detailed, analytical
research in the field and established NIEM & NAEMD
in the year April 2000.Until then, there was no institute
in the country offering a formal and structured course
in Event Management.
National Academy of Event Management
& Development (NAEMD) is India's
premiere Event Management Institute catering to the
huge multidimensional Event Management Industry. It
was formed with the objective to create future leaders
and professionals in the global event management field
by offering superior learning opportunities, engaging
in research and scholarly activities along with a perfect
blend of practical training on some of the most glittering
sets of the world's biggest events.
India is only the seventh country in the world to provide
professional training in Event Management. NIEM is Asia's
first Institute recognized by LIMCA BOOK OF RECORDS. |
| At
NAEMD we developed a multi-pronged way of training. Along
with classroom teaching a host of class speakers came
as guest lecturers and gave the students their expertise
and knowledge. This was assisted with a huge unparallel
training program in which the students were exposed to
genuine on-field practical training at famous shows like
Femina Miss India, Filmfare Awards, Gladrags, Grasim Mr.
India, Standard Chartered Mumbai Marathon, Star Screen
Awards, Zee Awards, Product Launches, Road shows, Meets,
International Conferences, etc.
Our faculty comprises of professionals, teachers from
management schools and people from the events and entertainment
industry. Apart from these we have a lot of guest lecturers
who share their experience of the industry with us.
|
THE INSTITUTE
