| Event Management is looked
upon as a sunrise industry in the service
sector. The word 'Event' now needs to be re-defined
in view of the manifold growth of the various
'happenings' in the 'commercial' as well as
in the non-commercial' world. Be it private
happenings or public events, everything now
is done on 'big scale'. 'Image' is the key
word today. This 'image' building exercise
today needs a professional manager, either
an individual or an organization, depending
on the size of the exercise.
Secondly, the Awesome growth of Event Management
industry is due to the sudden spurt in Live
Entertainment Shows (domestic and international),
corporate events (product launches, dealers
meet), various exhibitions, seminars, conferences,
carnivals regional and national festivals.
More than 5000 companies have forayed into
events. Growth is therefore 200% annually.
Recently, a study on Live Entertainment
industry was done to study and evaluate
the untapped opportunities in the Indian
Event & Entertainment Industry. The
report unfolds the story of gradual growth
in live entertainment shows and the consequential
growth in the Event Management Industry.
The positive side is the growing acceptance
of professional event management in both
public and private sector.
Event Management involves planning, creatively
organizing and executing an event - a product
or brand launch, an exhibition, a concert,
a show or even a conference. Event Management
is the most intimate form of marketing.
It is a controlled activity aimed at the
target audience. It is also called 'experiential
marketing', or 'niche marketing', where
the environment is controlled to suit the
needs of the product or the show being showcased.
The fact is that the event management industry
is approximately eight to ten years old
in India and is still gaining momentum.
In today's frenetic, time-chasing world,
event management has actually become a viable
career option. With each year passing by,
an increasing number of job openings are
available. As a matter of fact it offers
immense scope for the youth.
An event manager has to, in the initial
stages; fetch clients for the organisation.
The next stage delves into the conceptualization
of the whole show around the theme as required
by the client.
The major functions remaining relate to
executing the event by creating publicity
hype and also marketing the show, guaranteeing
awareness among the public about the show
to ensure its success. The hype can be created
through the print media, TV, etc. The venue
has to be booked and properly organized
for the show. Other outsourcing aspects
like lighting, food, stage, stalls, electric
equipment, ticketing etc are to be taken
care of. Performers have to be booked in
case of marriages or parties according to
requirements. .
As events cannot be managed single-handedly,
companies have structured their organizations
to employ people in various departments
required to organize a successful event.
It is in this light that event management
has become one of the most strongly emerging
careers in India today. Event management
is considered to be a fascinating and thrilling
profession that requires a lot of toil and
energy. Industry experts see enormous job
opportunities in this field |
