Bachelor of Business Administration (BBA) in Event Management with specialization in Sports

Campus: Ahmedabad
Duration: 3 Years
Eligibility: 10 + 2 (any stream)

Bachelor of Event Management is a highly dynamic Undergraduate course that lays equally high emphasis on the practical mode of study. Global Economy, the structure of Industries and most importantly the Events, Entertainment & Media Industry has dramatically transformed and is still in an evolving phase. To catch up with the growth, there is an urgent need to upgrade our educational system. As a matured Educationalist and understanding its responsibility, NAEMD's Research Team has meticulously devised the need of the hour Bachelors Degree program for the advantage of aspiring students and the Industry. BEM degree course (Recognised University) facilitates one to learn and know the Events & Entertainment Industry at an early stage of his/her career. It shall ensure a rock solid foundation for an aspiring Manager of the Future generation.

SEMESTER I

1.1 Principles of Management
1.2 Business Economics
1.3 Business Communication & Soft Skills
1.4 Introduction to Event Management
1.5 Event Planning & Venue Management
1.6 Basics of Practical Event Management – I

SEMESTER II

2.1 Human Resource Management
2.2 Marketing Management
2.3 Event Production Process
2.4 Event Hospitality
2.5 Event Resource Management
2.6 Basics of Practical Event Management – II

SEMESTER III

3.1 Event Marketing & Sponsorship
3.2 Event Cost Accounting & Finance Management
3.3 Information Technology in Business Management
3.4 Experiential Marketing & Technology
3.5 Special Events – Wedding Planning & Live events
3.6 Professional Industry Engagement (Practical Training)

SEMESTER IV

4.1 Brand Management
4.2 Legal Aspects of Event Management
4.3 Special Events – MICE & Corporate Events
4.4 Event Safety & Risk Management
4.5 Advertising
4.6 Work Based Learning Route (Internship)

SEMESTER V

5.1 Media Management
5.2 Ethics & Governance
5.3 Public Relations
5.4 Skill Based – Campus to Corporate
5.5 Special Events – Sports Management
5.6 Project Work I

SEMESTER VI

6.1 Final Project