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Event Management and PR Courses

BBA/ BMS
IN EVENT MANAGEMENT & PR

Mumbai | Ahmedabad | Jaipur
Duration: 3 Years - Full Time
Eligibility: HSC (10+2) (Any Stream)

The research team at NAEMD has done an in-depth research and has meticulously devised this need-of-the hour Bachelor’s Degree program for the benefit of its students. The Events, Entertainment & Media Industry is highly dynamic and this is course acts as an ideal program to stay abreast with these ever-changing needs. The program is a University recognized degree program that facilitates one to learn the concepts of Events & Entertainment Industry at an early stage of his/her career. BBA/BMS in Event Management & Public Relations promises to ensure a solid foundation for an aspiring next gen manager.

SEMESTER I

  • I) PRINCIPLES OF MANAGEMENT
  • II) HUMAN RESOURCE MANAGEMENT
  • III) INTRODUCTION TO ACCOUNTS & FINANCE
  • IV) BUSINESS COMMUNICATION- I
  • V) INTRODUCTION TO EVENT MANAGEMENT
  • VI) BASICS OF PRACTICAL EVENT MANAGEMENT- I

SEMESTER II

  • VII) MARKETING MANAGEMENT
  • VIII) ORGANIZATIONAL BEHAVIOR
  • IX) BUSINESS COMMUNICATION- II
  • X) EVENT PLANNING & VENUE MANAGEMENT
  • XI) EVENT PRODUCTION PROCESS
  • XII) BASICS OF PRACTICAL EVENT MANAGEMENT- II

SEMESTER III

  • XIII) EVENT RESOURCE MANAGEMENT
  • XIV) EVENT HOSPITALITY & CATERING
  • XV) EVENT MARKETING & SPONSORSHIP
  • XVI) SPECIAL EVENTS- WEDDING PLANNING & LIVE EVENTS
  • XVII) INFORMATION TECHNOLOGY IN BUSINESS MANAGEMENT- I
  • XVIII) PROFESSIONAL INDUSTRY ENGAGEMENT

SEMESTER IV

  • XIX) BUSINESS ENVIRONMENT
  • XX) LEGAL ASPECTS OF EVENT MANAGEMENT
  • XXI) BRAND MANAGEMENT- RESEARCH & DEVELOPMENT
  • XXII) SPECIAL EVENTS- MICE & CORPORATE EVENTS
  • XXIII) INFORMATION TECHNOLOGY IN BUSINESS MANAGEMENT- II
  • XXIV) WORK BASED LEARNING ROUTE (INTERNSHIP)

SEMESTER V

  • XXV) ETHICS & GOVERNANCE
  • XXVI) CONSUMER BEHAVIOR
  • XXVII) MEDIA MANAGEMENT
  • XXVIII) PUBLIC RELATIONS
  • XXIX) SKILL BASED- CAMPUS TO CORPORATE
  • XXX) PROJECT WORK- I

SEMESTER VI

  • XXI) ADVERTISING
  • XXXII) EXPERIENTIAL MARKETING
  • XXXIII) EVENT COST ACCOUNTING & FINANCE MANAGEMENT
  • XXXIV) EVENT SAFETY & RISK MANAGEMENT
  • XXXV) SOFT SKILLS & PERSONALITY DEVELOPMENT
  • XXXVI) PROJECT WORK- II