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SELECT CAMPUS

COURSES

BBA - EM & PR
Bachelor of Business Administration (Event Management & PR)

Campus: Jaipur

Duration: 3 Years

Eligibility: 10 + 2 (any stream)

Bachelor of Business Administration (Event Management & Public Relations) is a highly dynamic Undergraduate course that lays equally high emphasis on the practical mode of study. Global Economy, the structure of Industries and most importantly the Events, Entertainment & Media Industry has dramatically transformed and is still in an evolving phase. To catch up with the growth, there is an urgent need to upgrade our educational system. As a matured Educationalist and understanding its responsibility,

NAEMD's Research Team has meticulously devised the need of the hour- Bachelors Degree program for the advantage of aspiring students and the Industry. BBA (EM & PR) degree course (Vivekananda Global University) facilitates one to learn and know the Events & Entertainment Industry at an early stage of his/her career. It shall ensure a rock solid foundation for an aspiring Manager of the Future generation.

COURSE STRUCTURE

SEMESTER I

  • 1.1 Principles of Management
  • 1.2 Business Economics
  • 1.3 Business Communication & Soft Skills
  • 1.4 Introduction to Event Management
  • 1.5 Event Planning & Venue Management
  • 1.6 Basics of Practical Event Management – I

SEMESTER II

  • 2.1 Human Resource Management
  • 2.2 Marketing Management
  • 2.3 Event Production Process
  • 2.4 Event Hospitality
  • 2.5 Event Resource Management
  • 2.6 Basics of Practical Event Management – II

SEMESTER III

  • 3.1 Event Marketing & Sponsorship
  • 3.2 Event Cost Accounting & Finance Management
  • 3.3 Information Technology in Business Management
  • 3.4 Experiential Marketing & Technology
  • 3.5 Special Events – Wedding Planning & Live events
  • 3.6 Professional Industry Engagement (Practical Training)

SEMESTER IV

  • 4.1 Brand Management
  • 4.2 Legal Aspects of Event Management
  • 4.3 Special Events – MICE & Corporate Events
  • 4.4 Event Safety & Risk Management
  • 4.5 Advertising
  • 4.6 Work Based Learning Route (Internship)

SEMESTER V

  • 5.1 Media Management
  • 5.2 Ethics & Governance
  • 5.3 Public Relations
  • 5.4 Skill Based – Campus to Corporate
  • 5.5 Special Events – Sports Management
  • 5.6 Project Work I

SEMESTER II

  • 6.1 Final Project