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BMS - EM & PR
Bachelor of Management Studies (Event Management & PR)

Campus: Mumbai

Duration: 3 Years

Eligibility: Graduate (Any Stream)

NAEMD’s Bachelor of Management Studies in Event Management & Public Relations (BMS - EM & PR) course is recognized by the University of Mumbai’s GICED. This comprehensive degree course focuses on creating a strong knowledge base with the application of theory, principles and practices of Event, Entertainment and Media industries.

Industry knowledge coupled with practical exposure will enable graduates to be skilled professionals. Students will be given access to some of the best companies in the industry through Practical Training, Internships and Placements. They will acquire the skills and knowledge required to pursue a career in the management, planning and marketing of Corporate Events, Conventions and Meetings, Festivals and Special Events.

Our students are placed in Event Management Companies, PR Agencies, Media Houses, Film & Television Production Houses, Tourism & Hospitality Companies, etc. and many of our students have become entrepreneurs and started their own Event Management Companies.

COURSE STRUCTURE

SEMESTER I

  • 1.1 Principles of Management
  • 1.2 Human Resource Management
  • 1.3 Introduction to Accounts & Finance
  • 1.4 Business Communication - I
  • 1.5 Introduction to Event Management
  • 1.6 Basics of Practical Event Management - I

SEMESTER II

  • 2.1 Marketing Management
  • 2.2 Organizational Behavior
  • 2.3 Business Communication - II
  • 2.4 Event Planning & Venue Management
  • 2.5 Event Production Process
  • 2.6 Basics of Practical Event Management - II

SEMESTER III

  • 3.1 Event Resource Management
  • 3.2 Event Hospitality & Catering
  • 3.3 Event Marketing & Sponsorship
  • 3.4 Special Events - Wedding Planning & Live Events
  • 3.5 Information Technology in Business Management - I
  • 3.6 Professional Industry Engagement (Practical Training)

SEMESTER IV

  • 4.1 Business Environment
  • 4.2 Legal Aspects of Event Management
  • 4.3 Brand Management - Research & Development
  • 4.4 Special Events - Mice & Corporate Events
  • 4.5 Information Technology In Business Management - II
  • 4.6 Work Based Learning Route (Internship)

SEMESTER V

  • 5.1 Ethics & Governance
  • 5.2 Consumer Behavior
  • 5.3 Media Management
  • 5.4 Public Relations
  • 5.5 Skill Based - Campus To Corporate
  • 5.6 Project Work - I

SEMESTER VI

  • 6.1 Advertising
  • 6.2 Experiential Marketing & Technology
  • 6.3 Event Cost Accounting & Finance Management
  • 6.4 Event Safety & Risk Management
  • 6.5 Soft Skills & Personality Development
  • 6.6 Project Work - II