Celebrating 26 Years of Excellence in Event Management Education
M.Sc. in Event Management & Public Relations offered by B. K. Birla College of Arts, Science & Commerce (Autonomous), Kalyan affiliated to the University of Mumbai. It prepares students for a successful career in event management by giving them a well-rounded and multi-disciplinary qualification relevant to today’s event industry. Designed with an optimal blend of theoretical and practical concepts our curriculum gives a thorough understanding of key concepts and theories in event management combined with practical skills in the major areas of event conception and Implementation, Risk Management, Client Service, Venue and Project Management. In the dynamic and competitive industry, a majority of the Event Management companies and related corporate houses prefer candidates with Master’s degree with industry relevant skills.
Practical experience will enable students to have a deeper understanding of the theoretical concepts they will learn in the classroom. Through internships and placements, we offer diverse opportunities to our students in various industries of Public Relations, Advertising and Marketing, Media and Entertainment, Travel and Tourism, Hospitality and other related industries.
Kalyan
Campus
2 Years
Duration
Graduate (Any Stream)
Eligibility
1.1 Introduction to Event Management and Public Relation
1.2 Event Management Planning
1.3 Event Budgeting and Financial Management
1.4 Event Production Process
1.5 Principles of Management – I & II
1.6 Research Methodology
2.1 Event Resource Management
2.2 Public Relations
2.3 Comprehensive Wedding Management
2.4 Event Team and Crew Management
2.5 Client Servicing in the Event Industry & Public Relations
2.6 Professional Learning Experience in Event Management
3.1 Event Hospitality and Catering – I & II
3.2 Event Marketing & Sponsorship
3.3 Special Events – Sports and Recreation Services
3.4 Event Law and Contracts
3.5 Business Negotiation Skills
3.6 Research Project
4.1 Event Safety and Risk Management
4.2 Experiential Marketing and Technology
4.3 Special Events – M.I.C.E. and Corporate Events
4.4 Entrepreneurship Management
4.5 Research Project – II
