A MMS/MBA in Event Management & PR Mumbai, India is a professional course that instils business, communication and organisational attributes in students. These are the commandments for accomplishing a managerial post. The event management business required highly energised personalities, for which experts needed to be equipped with planning and performance resources.
The MMS/MBA in Event Management & PR Course makes the aspirant analyse its ability through practical projects, internships, event workshops, and master classes. The curriculum contributes to strengthening learners' planning and communicating skills by designing grooming classes accordingly. In addition, students get exposed to lectures offered by guests from various industries. This endows them with comprehensive knowledge for dealing with clients from similar industries as a manager in future.
You get to learn the depth of event technicalities and operations and their roles in event management. The aspirants also trained in brand, media, advertising and PR. A master's degree is a concoction of various study disciplines like public relations, media management, advertisement, brand management, corporate communications, tourism marketing, etc. Each of these subjects infuses you with specific abilities for grabbing job roles in other industrial sectors like media and communication, advertising, marketing, tourism, and so on.
A Master's in Event Management is essential for developing the business acumen required to start an organisation of your own. In addition, the study curriculum imparts complete knowledge of channelising the available financial and material resources in the most profit-earning manner.
Mumbai
Campus
2 Years
Duration
Graduate (Any Stream)
Eligibility
1.1 Introduction to Event Management and PR
1.2 Event Management Planning
1.3 Event Budgeting and Financial Management
1.4 Event Production Process
1.5 Principles of Management / Psychology of Human Behavior at Work
1.6 Research Methodology
2.1 Event Resource Management
2.2 Public Relations
2.3 Comprehensive Wedding Management
2.4 Event Team and Crew Management
2.5 Brand Management - Research and Development / Client Servicing in the Event Industry & PR
2.6 Professional Learning Experience in Event Management
3.1 Event Hospitality and Catering
3.2 Event Marketing & Sponsorship
3.3 Special Events: Sports & Recreation Services
3.4 Event Law and Contracts
3.5 Business Negotiation Skills / Business Economics
3.6 Research Project - I
4.1 Event Safety and Risk Management
4.2 Experiential Marketing and Technology
4.3 Special Events - M.I.C.E. and Corporate Events
4.4 Artificial Intelligence / Entrepreneurship Management
4.5 Research Project – II