Celebrating 26 Years of Excellence in Event Management Education
Post Graduate Diploma in Aspects of Media, Marketing & Events (PGDAME) offered by B. K. Birla College of Arts, Science & Commerce (Autonomous), Kalyan affiliated to the University of Mumbai. It allows students to specialize and develop in-depth knowledge of the business and management aspects of the interdisciplinary sectors of Advertising, Marketing, PR, Media Management and Event management with the optimum use of Technology and Social Media.
Kalyan
Campus
1 Year
Duration
Graduate (Any Stream)
Eligibility
1.1 Introduction to Event Management & PR
1.2 Event Management Planning
1.3 Event Production Process
1.4 Legal Aspects of Event Management
1.5 Event Hospitality & Catering or Communication, PR & Presentation Skills
1.6 Research Methodology
2.1 Advertising & Sales Promotion
2.2 Event Marketing & Sponsorship
2.3 Media Management
2.4 Special Events – Wedding Planning & LIVE Events
2.5 Event Team & Crew Management or Event Cost Accounting & Finance Management
2.6 Internship / Industrial Training – I
