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COURSES

Career Counseling for Event Management

(DAME) Diploma in Aspects of Media, Marketing & Events Mumbai

Campus: Mumbai

Duration: 1 Year

Eligibility: 10 + 2 (any stream)

University of Mumbai's GICED Diploma in Aspects of Media, Marketing & Events (DAME) is a uniquely blended course that gives students specialized knowledge in Marketing, Advertising, Media and Events industries in Mumbai. Through its contemporary curriculum, students will be acquainted with current trends and will be prepared to deal with challenges in the 21st century.

One of the significant advantages of this course is that it opens doors for a career in multiple industries. Depending on their interests and skills, students can embark on their professional journey in the field of their choice.

COURSE STRUCTURE

SEMESTER I

  • 1.1 Introduction to Event Management
  • 1.2 Communication, PR & Presentation Skills for Events
  • 1.3 Event Management Planning
  • 1.4 Event Production - Process & Resource
  • 1.5 Event Hospitality, Law & Permissions
  • 1.6 Practical Event Management - I

SEMESTER II

  • 2.1 Advertising & Sales Promotion
  • 2.2 Event Marketing & Sponsorship
  • 2.3 Special Events - Wedding Planning & Live Events
  • 2.4 Event Cost Accounting & Finance Management
  • 2.5 Media Management
  • 2.6 Practical Event Management - II

COURSE HIGHLIGHTS

  • • Events – Comprehensive Understanding
  • • Events Market & Business
  • • The Event Leadership Professional Model
  • • Public Relations Strategy & Planning
  • • Journalism
  • • Media Management – Print, TV, Radio, Blogs, Social Media, etc
  • • Lobbying & Community Relations
  • • Crisis Communication
  • • Business And Social Etiquettes
  • • Effective Presentation Skills
  • • Celebrity Management
  • • Writing Press Releases & Editorials
  • • Effective Corporate Communication
  • • Event Coordination & Team Management
  • • Creativity – Techniques & Methods
  • • Budgeting using Spreadsheets & Cash Flow Management
  • • Event Risk Management
  • • Types & Purpose of Entertainment
  • • Setup Considerations for Décor
  • • Staging & Seating Management
  • • Special Effects - Confetti, Fog, Smoke, Lasers, etc.
  • • Strategic Advertising & Brand Management
  • • Patents, Trademarks & Copyrights
  • • Experiential Marketing Events
  • • E-business – setting up websites, etc.
  • • Business Ethics & Code of Conduct

NAEMD is not a 'University' and 'not affiliated to a university' and does not admit any students in degree courses.
It facilitates the students by career counseling to take admission in Universities and Colleges which offer courses in Event Management.