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COURSES

MBA
Master of Business Administration Jaipur
(Event Management & PR)

Duration: 2 Years
Eligibility: Graduate (any stream)

Master of Business Administration (Event Management & Public Relation) is one of the most popular and highly sought after business management qualification. In today's scenario, majority of the Event Management companies & related corporate houses, prefers candidates with Masters degree along-with industry relevant practical skills in Event Management for their top management positions.

MBA (EM & PR) offers students a wider scope of career opportunities in multiple Industries such as Advertising & Media, Travel & Tourism, Hospitality, Event Management & Public Relations and other related Industries.

National Academy of Event Management & Development is the first of its kind to offer a well-researched and recognized MBA - EM & PR (Vivekananda Global University). A candidate with a Masters degree (Event Management & PR), will undoubtedly be blessed with brighter career opportunities as compared to his/her peers in the Industry. The structured education shall empower one with Sharp Vision, Effective Business acumen and an unparalleled Event Management skill-set leading to a cherishing career.

COURSE STRUCTURE

SEMESTER I

  • 1.1 Introduction to Event Management & PR
  • 1.2 Event Management Planning
  • 1.3 Event Production Process
  • 1.4 Event Marketing & Sponsorship
  • 1.5 Information Communication Technology (ICT)
  • 1.6 Professional Industry Engagement (Practical Training)

SEMESTER II

  • 2.1 Event Resource Management
  • 2.2 Event Team & Crew Management
  • 2.3 Event Cost Accounting & Finance Management
  • 2.4 Special Events–Wedding Planning & Live Events
  • 2.5 Event Hospitality
  • 2.6 Professional Industry Engagement (Practical Training)

SEMESTER III

  • 3.1 Media Management
  • 3.2 Public Relations
  • 3.3 Legal Aspects of Event Management
  • 3.4 E-Commerce & Digital Marketing
  • 3.5 Special Events - Sports & Recreation Services
  • 3.6 Professional Industry Engagement (Practical Training)

SEMESTER IV

  • 4.1 Tourism Marketing
  • 4.2 Experiential Marketing & Technology
  • 4.3 Event Safety & Risk Management
  • 4.4 Entrepreneurship & Project Management
  • 4.5 Special Events - MICE & Corporate Events
  • 4.6 Final Project Report