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COURSES

Career Counseling for Event Management

MBA (Event Management & PR)
Master of Business Administration (Event Management & PR)

Campus: Jodhpur

Duration: 2 Years

Eligibility: Graduate (Any Stream)

Master of Business Administration (Event Management & PR ) prepares students for a successful career in event management by giving them a well-rounded and multi-disciplinary qualification relevant to today's event industry. Designed with an optimal blend of theoretical and practical concepts, our curriculum gives a thorough understanding of key concepts and theories in event management combined with practical skills in the major areas of Event Conception and Implementation, Risk Management, Client Service and Venue and Project Management.

In the dynamic and competitive industry, a majority of the Event Management companies and related corporate houses prefer candidates with Master's degree with industry relevant skills.

Practical experience will enable students to have a deeper understanding of the theoretical concepts they will learn in the classroom. Through internships and placements, we offer diverse opportunities to our students in various industries of Public Relations, Advertising & Marketing, Media & Entertainment, Travel & Tourism, Hospitality and other related industries.

COURSE STRUCTURE

SEMESTER I

  • 1.1 Introduction to Event Management & PR
  • 1.2 Event Management Planning
  • 1.3 Event Production Process
  • 1.4 Event Marketing & Sponsorship
  • 1.5 Information Communication Technology (ICT)
  • 1.6 Professional Industry Engagement (Practical Training)

SEMESTER II

  • 2.1 Event Resource Management
  • 2.2 Event Team & Crew Management
  • 2.3 Event Cost Accounting & Finance Management
  • 2.4 Special Events–Wedding Planning & Live Events
  • 2.5 Event Hospitality
  • 2.6 Professional Industry Engagement (Practical Training)

SEMESTER III

  • 3.1 Media Management
  • 3.2 Public Relations
  • 3.3 Legal Aspects of Event Management
  • 3.4 E-Commerce & Digital Marketing
  • 3.5 Special Events - Sports & Recreation Services
  • 3.6 Professional Industry Engagement (Practical Training)

SEMESTER IV

  • 4.1 Tourism Marketing
  • 4.2 Experiential Marketing & Technology
  • 4.3 Event Safety & Risk Management
  • 4.4 Entrepreneurship & Project Management
  • 4.5 Special Events - MICE & Corporate Events
  • 4.6 Final Project Report

NAEMD is not a 'University' and 'not affiliated to a university' and does not admit any students in degree courses.
It facilitates the students by career counseling to take admission in Universities and Colleges which offer courses in Event Management.