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COURSES

MMS
Master of Management Studies Mumbai
(Event Management & PR)

Duration: 2 Years
Eligibility: Graduate ( Any Stream )

Masters Degree (Event Management & Public Relation) is one of the most popular and highly sought after business management qualification. In today's scenario, majority of the Event Management companies & related corporate houses, prefers candidates with Masters degree along with industry relevant practical skills in Event Management for their top management positions. Masters Degree (EM & PR) offers students a wider scope of career opportunities in multiple Industries such as Advertising & Media, Travel & Tourism, Hospitality, Event Management & Public Relations and other related Industries.

National Academy of Event Management & Development is the first of its kind to offer a well-researched and recognized Masters Degree (EM & PR). A candidate with a this degree, will undoubtedly be blessed with brighter career opportunities as compared to his/her peers in the Industry.

The structured education shall empower one with Sharp Vision, Effective Business acumen and an unparalleled Event Management skill-set leading to a cherishing career.

COURSE STRUCTURE

SEMESTER I

  • 1.1 Principles of Management
  • 1.2 Human Resource Management
  • 1.3 Business Economics
  • 1.4 Introduction to Event Management & PR
  • 1.5 Event Management Planning
  • 1.6 Event Production Process
  • 1.7 Professional Industry Engagement

SEMESTER II

  • 2.1 Event Marketing & Sponsorship
  • 2.2 Information Communication Technology (ICT)
  • 2.3 Event Resource Management
  • 2.4 Event Team & Crew Management
  • 2.5 Event Cost Accounting & Finance Management
  • 2.6 Special Events - Wedding Planning & Live Events
  • 2.7 Professional Industry Engagement

SEMESTER III

  • 3.1 Media Management
  • 3.2 Public Relations
  • 3.3 Event Hospitality & Catering
  • 3.4 Legal Aspects of Event Management
  • 3.5 E-commmerce & Digital Marketing
  • 3.6 Special Events - Sports & Recreation Services
  • 3.7 Professional Industry Engagement

SEMESTER IV

  • 4.1 Tourism Marketing
  • 4.2 Business Negotiation Skills
  • 4.3 Experiential Marketing & Technology
  • 4.4 Event Safety & Risk Management
  • 4.5 Entrepreneurship Management
  • 4.6 Special Events- Mice & Corporate Events
  • 4.7 Final Project Report