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COURSES

Career Counseling for Event Management

(PGDAME) Post Graduate Diploma in Aspects of Media Marketing & Events Mumbai

Duration: 1 Year

Eligibility: Graduate (Any Stream)

University of Mumbai's GICED Post Graduate Diploma in Aspects of Media, Marketing & Events (PGDAME) allows students to specialize and develop in-depth knowledge of the business and management aspects of the interdisciplinary sectors of Advertising, Marketing, PR, Media Management & Event management with the optimum use of Technology & Social Media in Mumbai.

COURSE STRUCTURE

SEMESTER I

  • 1.1 Introduction to Event Management
  • 1.2 Communications, PR & Presentation Skills For Events
  • 1.3 Event Management Planning
  • 1.4 Event Hospitality & Catering
  • 1.5 Event Production - Process & Resource
  • 1.6 Legal Aspects of Event Management
  • 1.7 Practical Event Management - I

SEMESTER II

  • 2.1 Event Team & Crew Management
  • 2.2 Advertising and Sales Promotion
  • 2.3 Event Marketing & Sponsorship
  • 2.4 Event Cost Accounting & Finance Management
  • 2.5 Special Events - Wedding Planning & Live Events
  • 2.6 Media Management
  • 2.7 Practical Event Management - II

COURSE HIGHLIGHTS

  • • Events – Comprehensive Understanding
  • • Events Market & Business
  • • Effective Corporate Communication
  • • Event Coordination & Team Management
  • • Effective Presentation Skills
  • • The Event Leadership Professional Model
  • • Public Relations Strategy & Planning
  • • Journalism
  • • Media Management – Print, TV, Radio, Blogs, Social Media, etc.
  • • Business And Social Etiquettes
  • • Celebrity Management
  • • Lobbying & Community Relations
  • • Crisis Communication
  • • Creativity – Techniques & Methods
  • • Budgeting using Spreadsheets & Cash Flow Management
  • • Setup Considerations for Décor
  • • Staging & Seating Management
  • • Types & Purpose of Entertainment
  • • Special Effects - Confetti, Fog, Smoke, Lasers, etc.
  • • E-business – setting up websites, etc.
  • • Strategic Advertising & Brand Management
  • • Business Ethics & Code of Conduct
  • • Experiential Marketing Events
  • • Writing Press Releases & Editorials
  • • Patents, Trademarks & Copyrights
  • • Event Risk Management
  • • Sports Events & Sports Marketing

NAEMD is not a 'University' and 'not affiliated to a university' and does not admit any students in degree courses.
It facilitates the students by career counseling to take admission in Universities and Colleges which offer courses in Event Management.